The facts speak for themselves. marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results. But merely blogging won’t dramatically transform your marketing. Your blog has to be well-optimized and promoted, and most of all, rich with content. Frequency of blogging plays an important role in this equation, too. In fact, our research “Lead Generation Lessons From 4,000 businesses” shows that companies that blog 20 or more times in a month see the biggest return in traffic and leads.